stealth marketing

stealth marketing
stealth marketing stealth marketing marketing

* * *

stealth marketing UK US noun [U] MARKETING
advertising a product in such a way that people are not aware that you are trying to persuade them to buy it: »

Product placement in films is a form of stealth marketing.

Compare BUZZ MARKETING(Cf. ↑buzz marketing)

Financial and business terms. 2012.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • stealth marketing —  Strategy designed to target market customer groups without competitors knowing what one is doing …   American business jargon

  • marketing — finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Glossary of Business… …   Financial and business terms

  • Stealth (film) — Infobox Film name = Stealth caption = Promotional poster for Stealth imdb id = 0382992 amg id = 1:295815 writer = W. D. Richter starring = Jamie Foxx Jessica Biel Josh Lucas Sam Shepard producer = Arnold Messer music = BT director = Rob Cohen… …   Wikipedia

  • Stealth startup — A stealth startup is a startup company that avoids public attention. This may be done to hide information from competitors, or as part of a marketing strategy to manage public image.Stealth Startups are actually well known in the Venture Capital… …   Wikipedia

  • Undercover marketing — (also known as buzz marketing, stealth marketing, or by its detractors roach baiting) is a subset of guerrilla marketing where consumers do not realize they are being marketed to. For example, a marketing company might pay an actor or socially… …   Wikipedia

  • Viral marketing — Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales)… …   Wikipedia

  • buzz marketing — ➔ marketing * * * buzz marketing UK US noun [U] ► MARKETING, E COMMERCE a method of selling a product by getting people to talk about it to other people, especially over the internet: »Buzz marketing needs to be used very judiciously for it to… …   Financial and business terms

  • Astroturfing — in American English is a neologism for formal public relations campaigns in politics and advertising which seek to create the impression of being spontaneous grassroots behavior, hence the reference to the artificial grass, AstroTurf.The goal of… …   Wikipedia

  • Sockpuppet (Internet) — For Wikipedia policy on sockpuppets, see Wikipedia:Sock puppetry A sockpuppet is an online identity used for purposes of deception. The term a reference to the manipulation of a simple hand puppet made from a sock originally referred to a false… …   Wikipedia

  • Word of mouth — is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person to person manner. Word of mouth is typically considered a face to face spoken communication, although …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”